American Football League Europe Teams Up with Das Inselradio Mallorca and Mallorca Sunshine Radio for the AFLE Mallorca Game

As part of the collaboration, listeners will have the chance to win VIP and standard tickets to the game, and a dedicated AFLE radio spot will air four times daily in the run-up to kickoff.

Four Daily Radio Spots and an Exclusive Interview

Radio remains one of the most trusted and constant companions on the island, reaching residents and holidaymakers on the beach, in their cars, and at home in ways that digital channels often cannot. For a league built on bringing American football closer to new communities across Europe, this partnership is more than a media placement: it is a direct line into the daily rhythm of life on Mallorca, carrying the AFLE’s story to the island long before kickoff and turning listeners into fans before they ever set foot in the stadium.

In the weeks and days leading up to the game, listeners will hear a specially produced AFLE radio spot air four times a day, coordinated jointly by the AFLE and its radio partners to spread the word about the league’s historic first game outside its home stadiums. The partnership also includes an in-depth interview with AFLE Head of Communications Fabienne Lampe, in which she will discuss the significance of bringing the AFLE to Mallorca, the “Battle at the Beach” concept, and what fans on the island can expect from this special event.

About the Radio Partners

Das Inselradio Mallorca and Mallorca Sunshine Radio operate under one roof as part of the Mallorca Radio Group, broadcasting from shared studios in Mallorca.

Since 1996, Das Inselradio Mallorca has been the German-language voice of the island, connecting with German-speaking residents, professionals and visitors across Mallorca. Its sister station, Mallorca Sunshine Radio, brings an international, English-language sound to audiences throughout the island, while Sunshine Radio extends that reach to Menorca.

Together, the stations offer powerful island-wide coverage and connect with their audiences wherever they are – on traditional radio, via livestream, DAB+, DTT and satellite, as well as through dedicated apps and digital platforms.

Reaching several hundred thousand listeners across Mallorca and Menorca, the Mallorca Radio Group provides a unique gateway to the Balearic Islands’ German- and English-speaking communities, making it an ideal media partner to bring the AFLE Mallorca Game to a highly engaged international audience.

Fabienne Lampe, Head of Communications at the AFLE, said: “Partnering with Das Inselradio Mallorca and Mallorca Sunshine Radio gives us a direct line to the communities that call this island home, both German- and English-speaking. Radio is such a personal medium, and having our story told across four spots a day in the run-up to kickoff means so many more people on Mallorca will know about this historic game. We’re especially looking forward to giving listeners the chance to win tickets and be part of the Battle at the Beach in person.”

Daniel Vulic, CEO of Mallorca Radio Group, said: “Mallorca has always been a meeting point for people from across Europe, and that international spirit is very much part of who we are as a radio group. Partnering with the AFLE for the Battle at the Beach is a great opportunity to bring a major European sporting event closer to our German- and English-speaking audiences and to create excitement across the island. At Das Inselradio Mallorca and Mallorca Sunshine Radio, we believe radio is at its best when it connects people, communities and experiences – and we are delighted to be part of bringing this special event to Mallorca.”