American Football League Europe Names VitaVate Official Hydration Partner and Official Partner of the AFLE Gold Bowl 2026
The American Football League Europe (AFLE) is proud to announce a new partnership with VitaVate, which joins the league as the “Official Hydration Partner of the AFLE” and, at the same time, as the “Official Partner of the AFLE Gold Bowl 2026.” The partnership brings VitaVate into the heart of the league’s first-ever AFLE Gold Bowl weekend, with a visible presence from the stands to the field itself.
The Golden Moment, Presented by VitaVate
Following the final whistle of the AFLE Gold Bowl, the Champions Celebration – the on-field trophy presentation crowning the league’s first-ever champion – will be staged as the “Golden Moment, presented by VitaVate.” The ceremony marks the emotional high point of the AFLE’s inaugural season, and VitaVate will be present at the very center of it as the league’s first champion is celebrated in front of the Gold Bowl crowd.
As part of the Golden Moment, VitaVate receives extensive branding throughout the celebration, including exclusive presence on the LED perimeter boards and the stadium’s video wall, giving the partner exceptional visibility during the defining moment of the AFLE Gold Bowl 2026.
Jersey Branding and Hydration Across the AFLE Gold Bowl Weekend
VitaVate’s logo will be integrated on the jerseys worn by both finalist teams competing in the AFLE Gold Bowl 2026, giving the brand a prominent, on-field presence throughout the league’s final game.
VitaVate will also provide extensive product support throughout Gold Bowl weekend, supplying beverages and hydration products that benefit fans, teams, and staff alike, underlining the partner’s role in taking care of everyone on-site for the league’s first championship weekend.
Fabienne Lampe, Head of Communications of the AFLE, said: “We are excited to welcome VitaVate as the Official Hydration Partner of the AFLE and Official Partner of the AFLE Gold Bowl 2026. Proper hydration is essential to performance on the field and having VitaVate present at the Golden Moment – the moment we crown our very first champion – makes this partnership even more meaningful. We look forward to a fantastic Gold Bowl weekend together.”
“American football stands for energy, team spirit, and a community that lives its passion with full conviction. That is exactly the environment that fits VitaVate. With the AFLE and the Gold Bowl, we can make hydration tangible right where the sport takes place – on the field, on the sideline, and together with the fans. We look forward to bringing this partnership to life authentically and establishing VitaVate as part of the sport and fan experience,” said Levi Engelfried-Hornek, Brand Manager of VitaVate.
About VitaVate – The Markt Leader in the Vitamin Vater Segment
VitaVate was founded in April 2022 and has quickly established itself as an innovative lifestyle brand in the food and beverage sector. Guided by the motto „DO BETTER,“ the company pursues a vision of making familiar product categories – from beverages to snacks – smarter and healthier, without compromising on taste. VitaVate deliberately makes existing products better by combining high-quality ingredients, functional formulas, and excellent flavor. Shortly after launch, the company rose to become the market leader in the vitamin water segment within German-speaking food retail (DACH). Today, the dynamically growing portfolio includes low-calorie vitamin water, reduced-sugar tea, and sugar-free chewing gum, among other products.
