American Football League Europe Names Sheraton Official Hotel Partner of the AFLE Gold Bowl 2026
The American Football League Europe (AFLE) is proud to announce a new partnership with Sheraton, which joins the league as the “Official Hotel Partner of the AFLE Gold Bowl 2026” and becomes the central hospitality partner around the league’s first-ever championship weekend.
A Home Base for the AFLE Gold Bowl Weekend
As part of the partnership, the Sheraton Hotel in Essen will serve as the official accommodation for teams, referees, officials, and staff throughout the AFLE Gold Bowl weekend, providing a central base for everyone involved in the league’s championship event.
With everyone under one roof, the Sheraton Essen becomes an important organizational pillar of the AFLE Gold Bowl weekend, supporting the smooth running of the league’s biggest event of the season.
A Central Hospitality Partner
Beyond accommodation, Sheraton’s role as central hospitality partner underlines the AFLE’s commitment to a professional, high-quality environment for everyone involved in the league’s first-ever championship weekend, from athletes and officials to staff and partners.
Fabienne Lampe, Head of Communications of the AFLE, said: “Having a partner like Sheraton around our first-ever Gold Bowl means our teams, officials, and staff have a reliable, high-quality home base throughout the weekend. That kind of support behind the scenes is exactly what allows everyone to focus fully on the game itself.”
“American football stands for team spirit, discipline, and passion – values that also play a central role in the hospitality industry. As the Sheraton Essen Hotel, we are delighted to support sports that bring people together and foster a strong sense of community, reflecting our guiding principle:
Sheraton, where the world comes together. American football, in particular, captivates people with its dynamic nature and unique spirit, which is why it continues to attract a growing number of fans and communities in Germany. For us as a hotel, it is a wonderful opportunity to welcome fans, teams, and guests and to provide a place where sports, hospitality, and meaningful connections come together,” said Hotel Manager Alex Fonfe.
About Sheraton Essen Hotel
The Sheraton Essen Hotel is part of Sheraton Hotels & Resorts, one of the most global brands within Marriott International, the world’s largest hospitality company with more than 10,000 hotels worldwide. As Marriott’s flagship Premium brand, Sheraton encompasses nearly 450 hotels across more than 70 countries and six continents. Since its founding in 1937, Sheraton has been a timeless pioneer in hospitality, often serving as the first international hotel brand in cities around the world and earning the trust of travelers and local communities alike.
Guided by its promise as „The World’s Gathering Place“, Sheraton continues to bring people together through its global network, commitment to excellence, and welcoming spirit. Situated in a green park setting near Essen’s city center and just steps from Essen Central Station, the Sheraton Essen Hotel offers modern guest rooms and suites, as well as flexible event facilities for up to 1,900 guests in partnership with the adjacent Philharmonie Essen.
